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Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing.

David BowieAlexandros ParaskevasAnastasia Mariussen
Published in: Int. J. Online Mark. (2014)
Keyphrases
  • online marketing
  • marketing strategies
  • search engine marketing
  • social media
  • world class
  • cutting edge
  • internet marketing
  • direct marketing
  • business processes
  • life cycle
  • support systems