The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior.
Caihong JiangWenguo ZhaoXianghong SunKan ZhangRui ZhengWeina QuPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- behavioral intention
- theory of planned behavior
- social influence
- social media
- social networks
- perceived usefulness
- social context
- mobile services
- social interaction
- factors that affect
- privacy concerns
- attitudes toward
- developing countries
- online communities
- online environment
- microblog posts
- independent variables
- cost benefit
- virtual communities
- technology adoption
- perceived risk
- personal information
- technology acceptance
- negative impact
- technology acceptance model
- social networking