"It builds trust with the customers" - Exploring User Perceptions of the Padlock Icon in Browser UI.
Emanuel von ZezschwitzSerena ChenEmily StarkPublished in: SP Workshops (2022)
Keyphrases
- user perceptions
- website design
- marketing strategies
- user interface
- web applications
- online stores
- website
- user experience
- customer satisfaction
- customer relationship management
- support systems
- user satisfaction
- end users
- social capital
- conceptual framework
- information content
- web pages
- trust model
- life cycle
- kdd process
- online retailers
- competitive advantage
- information retrieval
- data mining techniques