Revealing Customer Behavior on Smartphones.

Mohammad Nabil Almunawar Muhammad Anshari Heru Susanto Chen Chin Kang

Published in: Int. J. Asian Bus. Inf. Manag. (2015)

Keyphrases

customer behavior
mobile devices
customer service
behavior patterns
historical data
transactional data
customer data
customer segmentation
log files
customer base
mobile applications
web logs
smart phones