Formation and effect of Social Interactions in Online Brand Community: an Empirical Investigation.
Ji WuShaokun FanManli WuJ. Leon ZhaoPublished in: PACIS (2014)
Keyphrases
- social interaction
- online learning communities
- social ties
- online communities
- social systems
- social networks
- social learning
- online learning
- learning processes
- social behavior
- motivational factors
- social norms
- social media
- online social
- social structure
- social relationships
- social context
- social influence
- interaction patterns
- interaction analysis
- virtual communities
- distance education
- knowledge exchange
- active learning