How do People Evaluate Electronic Word-Of-Mouth? Informational and Normative Based Determinants of Perceived Credibility of Online Consumer Recommendations in China.
Man Yee CheungChuan LuoChoon-Ling SiaHuaping ChenPublished in: PACIS (2007)
Keyphrases
- online consumer
- online shopping
- purchase intention
- consumer reviews
- service quality
- electronic word of mouth
- consumer behavior
- social media
- recommender systems
- information sources
- customer satisfaction
- perceived usefulness
- online reviews
- user preferences
- electronic commerce
- service providers
- social networks
- factors affecting
- structural equation modeling