Analyzing online discussion for marketing intelligence.
Natalie S. GlanceMatthew HurstKamal NigamMatthew SieglerRobert StocktonTakashi TomokiyoPublished in: WWW (Special interest tracks and posters) (2005)
Keyphrases
- online discussion
- content analysis
- knowledge construction
- critical thinking
- data mining
- blended learning
- computer supported collaborative learning
- computer mediated communication
- knowledge building
- computer mediated
- multiple perspectives
- online discussion forums
- website
- online forums
- face to face interaction
- discourse analysis
- discussion board
- interaction analysis
- knowledge transfer
- real world
- e learning
- virtual environment