The Impact of Human Brand Image Appeal on Visual Attention and Purchase Intentions at an E-commerce Website.
Young Wook SeoSeong Wook ChaeKun Chang LeePublished in: ACIIDS (3) (2012)
Keyphrases
- visual attention
- brand image
- website
- visual saliency
- human behavior
- saliency map
- electronic commerce
- eye movements
- eye tracking
- focus of attention
- higher level
- visual search
- vision system
- natural scenes
- visual perception
- online stores
- visual processing
- human subjects
- salient regions
- eye movement patterns
- eye fixations
- visual attention model
- potential customers
- computer vision
- visual scene
- product information
- social media
- artificial intelligence
- visual saliency detection
- object recognition
- attention mechanism
- multiscale
- web pages
- biological vision systems