The Impact of Testimonials on Purchase Intentions in a Mock E-commerce Web Site.
Avishag SpillingerAvi ParushPublished in: J. Theor. Appl. Electron. Commer. Res. (2012)
Keyphrases
- website
- electronic commerce
- online stores
- click stream data
- product information
- potential customers
- web pages
- web server
- adaptive web sites
- web users
- business models
- web usage mining
- artificial intelligence
- decision process
- customer loyalty
- intention recognition
- business activities
- factors influencing
- web content
- web search
- search engine