The branding of IT: marketing and research issues.
Len Tiu WrightClive NancarrowSylvie MichelPublished in: Int. J. Inf. Technol. Manag. (2002)
Keyphrases
- website
- customer relationship management
- data mining
- consumer behavior
- social media
- decision making
- long term
- software engineering
- database marketing
- data mining technology
- short and long term
- internet marketing
- direct marketing
- marketing strategies
- predictive modeling
- customer satisfaction
- data analysis
- image sequences
- computer vision
- artificial intelligence
- machine learning