Click-through Prediction for Advertising in Twitter Timeline.

Cheng Li Yue Lu Qiaozhu Mei Dong Wang Sandeep Pandey

Published in: KDD (2015)

Keyphrases

prediction accuracy
web search
prediction model
online advertising
behavioral targeting
sponsored search
social media
prediction error
prediction algorithm
social networks
user behavior
social networking
search engine
online social networks
contextual advertising
user interaction
micro blogging
viral marketing