Enterprise Digital Nudging: Between adoption gain and unintended rejection.
Tobias KißmerTobias PotthoffStefan StieglitzPublished in: AMCIS (2018)
Keyphrases
- information technology
- information systems
- knowledge management
- business applications
- small and medium sized enterprises
- business organizations
- widespread adoption
- technology adoption
- enterprise systems
- neural network
- digital media
- enterprise architecture
- information management
- cloud computing
- website
- electronic business
- multimedia
- search engine