An empirical analysis of consumer-unfriendly E-commerce terms of service agreements: Implications for customer satisfaction and business survival.
Aindrila ChakrabortyRamesh ShankarJames R. MarsdenPublished in: Electron. Commer. Res. Appl. (2022)
Keyphrases
- customer satisfaction
- service quality
- electronic commerce
- customer loyalty
- online shopping
- consumer behavior
- customer service
- customer retention
- internet banking
- online stores
- customer data
- customer support
- marketing strategies
- business models
- business transactions
- product design
- electronic business
- service providers
- information systems
- competitive advantage
- user satisfaction
- customer reviews
- customer behavior
- website
- cross selling
- decision making
- internet shopping
- business process
- data mining