Demystifying Advertising Campaign Bid Recommendation: A Constraint target CPA Goal Optimization.
Deguang KongKonstantin ShmakovJian YangPublished in: CoRR (2022)
Keyphrases
- display advertising
- behavioral targeting
- online advertising
- advertising campaigns
- optimization problems
- sequential quadratic programming
- recommender systems
- optimization algorithm
- user preferences
- global optimization
- collaborative filtering
- search advertising
- sponsored search
- penalty function
- constrained optimization
- optimization method
- linear constraints
- contextual advertising
- optimization process
- user behavior