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Book Review: Joseph Turow, Niche Envy: Marketing Discrimination in the Digital Age. Cambridge, MA: MIT Press, 2006. viii + 225 pp. ISBN 0 - 262 - 20165 - 8, $27.95 (hbk).
John Carey
Published in:
New Media Soc. (2007)
Keyphrases
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mit press
website
resource allocation
social media
united kingdom
data mining
decision making
long term
customer relationship management
consumer behavior
marketing strategies
customer behavior
carnegie mellon university