Success or failure of Big Data: Insights of managerial challenges from a technology assimilation perspective.
Johannes WeiblThomas HessPublished in: MKWI (2018)
Keyphrases
- big data
- success or failure
- business analytics
- data analytics
- data driven decision making
- data processing
- health informatics
- data management
- business intelligence
- cloud computing
- big data analytics
- computing technologies
- data analysis
- unstructured data
- information technology
- vast amounts of data
- social media
- case study
- data visualization
- data intensive
- social computing
- high volume
- information systems
- digital data
- emerging technologies
- massive data
- knowledge discovery
- organizational culture
- commodity hardware
- end users
- data mining
- real world
- competitive advantage
- business processes
- information extraction
- data science