The Impact of Quality of Big Data Marketing Analytics (BDMA) on the Market and Financial Performance.
Matti HaverilaKai C. HaverilaMuhammad MohiuddinZhan SuPublished in: J. Glob. Inf. Manag. (2022)
Keyphrases
- big data
- social media
- big data analytics
- decision making
- cloud computing
- data analysis
- data management
- predictive modeling
- business intelligence
- data visualization
- unstructured data
- data processing
- financial data
- high volume
- stock market
- knowledge discovery
- stock price
- data science
- massive data
- social computing
- data warehousing
- financial institutions
- data stores
- vast amounts of data
- data mining
- data analytics
- database
- business analytics
- massive datasets
- financial services
- e learning
- financial markets
- case study
- user interface
- market competition
- databases