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The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce.
Lai-Ying Leong
Noor Ismawati Jaafar
Sulaiman Ainin
Published in:
Comput. Hum. Behav. (2018)
Keyphrases
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electronic commerce
social media
social networks
online stores
social networking
multimedia
email
user interaction
online social networks
neural network
metadata
decision process
image intensity
social networking sites
usage patterns
social media platforms