Validating viral marketing strategies in Twitter via agent-based social simulation.
Emilio SerranoCarlos Angel IglesiasPublished in: Expert Syst. Appl. (2016)
Keyphrases
- marketing strategies
- agent based social simulation
- social media
- social simulation
- customer satisfaction
- life cycle
- social networks
- social computing
- online social networks
- support systems
- search engine optimization
- social networking
- customer relationship management
- decision support system
- case study
- information systems
- machine learning