Influence prediction model for marketing campaigns on e-commerce platforms.

Yunpeng Xiao Yu Zhu WeiKang He Mengyang Huang

Published in: Expert Syst. Appl. (2023)

Keyphrases

prediction model
marketing campaigns
regression model
viral marketing
response surface methodology
neural network
electronic commerce
fraud detection
marketing strategies
exponential smoothing
website
data mining
machine learning
search engine
stepwise regression