e-Marketing Influence on Rural Tourism Destination Sustainability: A Conceptual Approach.
Sónia RodriguesRicardo Jorge CorreiaRamiro GonçalvesFrederico BrancoJosé MartinsPublished in: WorldCIST (3) (2022)
Keyphrases
- tourism industry
- long term
- decision making
- website
- viral marketing
- sustainable development
- decision makers
- data mining
- decision support system
- electronic commerce
- rural areas
- mobile payment
- customer behavior
- social influence
- developing countries
- conceptual model
- social media
- information and communication technologies
- purchasing behavior
- data mining technology
- knowledge structures
- shortest path
- mobile devices
- social networks