Analyzing search engine advertising: firm behavior and cross-selling in electronic markets.
Anindya GhoseSha YangPublished in: WWW (2008)
Keyphrases
- cross selling
- electronic markets
- search engine
- web search
- information technology
- business models
- electronic commerce
- key factors
- information retrieval
- sponsored search auctions
- web search engines
- network effects
- online advertising
- search costs
- data mining
- databases
- commercial data mining
- data analysis
- web pages
- information systems
- real world