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Profit Maximization for Viral Marketing in Online Social Networks: Algorithms and Analysis.

Jing TangXueyan TangJunsong Yuan
Published in: IEEE Trans. Knowl. Data Eng. (2018)
Keyphrases
  • online social networks
  • viral marketing
  • social networks
  • social networking
  • social media
  • network structure
  • influence maximization
  • profit maximization
  • worst case
  • social interaction
  • graph theory