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Market targeting with social influences and risk aversion in a co-branding alliance.
Qiao Zhang
Jing Chen
Jun Lin
Published in:
Eur. J. Oper. Res. (2022)
Keyphrases
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risk aversion
utility function
risk neutral
risk averse
expected utility
social influences
exchange rate
information sources
social networks
social influence
decision makers
user behavior
decision problems
external information
social networking
state space
np hard
multi objective