Evolutionary multiobjective optimization to target social network influentials in viral marketing.
Juan Francisco RoblesManuel ChicaOscar CordónPublished in: Expert Syst. Appl. (2020)
Keyphrases
- viral marketing
- social networks
- evolutionary multiobjective optimization
- influence maximization
- online social networks
- information diffusion
- influential nodes
- diffusion models
- social influence
- social relationships
- greedy algorithm
- network structure
- social media
- diffusion model
- social network analysis
- nsga ii
- social networking
- social interaction