Machine gaze in online behavioral targeting: The effects of algorithmic human likeness on social presence and social influence.
Bingjie LiuLewen WeiPublished in: Comput. Hum. Behav. (2021)
Keyphrases
- social influence
- social presence
- social interaction
- online communities
- online advertising
- behavioral targeting
- online learning
- instant messaging
- positive effects
- communication tools
- social learning
- social networks
- network structure
- user preferences
- computer mediated communication
- discussion forums
- distance learning
- virtual communities
- computer mediated
- user behavior
- behavior patterns