A CTR Prediction Approach for Text Advertising Based on the SAE-LR Deep Neural Network.
Zilong JiangShu GaoWei DaiPublished in: J. Inf. Process. Syst. (2017)
Keyphrases
- neural network
- prediction model
- online advertising
- sponsored search
- prediction accuracy
- elman network
- information retrieval
- prediction algorithm
- multi layer perceptron
- logistic regression
- neural network model
- artificial neural networks
- free text
- self organizing maps
- text retrieval
- database
- neural network is trained
- chaotic time series
- genetic algorithm
- predictive model
- search engine
- back propagation
- low resolution
- text mining
- fuzzy logic
- pattern recognition
- regression model
- bp neural network
- website
- web documents
- web search
- neural network ensemble
- short term prediction
- decision trees