Analyzing the effect of brand building activities on brand image using topic modeling techniques: student research abstract.

Published in: SAC (2016)

Keyphrases

brand image
topic modeling
topic models
modeling framework
visual attention
latent dirichlet allocation
social media
text classification
text mining
scientific articles
latent topics
higher level
probability distribution
topic extraction
learning process
information retrieval
latent variables
low level
text corpora