Product Variety, Online Word of Mouth and Long Tail: An Empirical Study on the Internet Software Market.
Wenqi ZhouWenjing DuanPublished in: ICIS (2009)
Keyphrases
- long tail
- online advertising
- small and medium sized
- comparison shopping
- user behavior
- internet users
- business transactions
- online markets
- recommendation systems
- search costs
- software development
- social media
- power law distribution
- user experience
- internet shopping
- shopping behavior
- software vendors
- search engine marketing
- market share
- electronic markets
- user groups