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Factors Affecting Customer Analytics: Evidence from Three Retail Cases.
Anastasia Griva
Cleopatra Bardaki
Katerina Pramatari
Georgios I. Doukidis
Published in:
Inf. Syst. Frontiers (2022)
Keyphrases
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factors affecting
factors influencing
perceived usefulness
customer behavior
key factors
electronic commerce
empirical evidence
business intelligence
learning analytics
customer service
data sets
social media
data management
belief functions
evidential reasoning
point of sale