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Consumers rule: How consumer reviews influence perceived trustworthiness of online stores.
Sonja Utz
Peter Kerkhof
Joost van den Bos
Published in:
Electron. Commer. Res. Appl. (2012)
Keyphrases
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electronic commerce
consumer reviews
online stores
purchase intention
consumer trust
online consumer
structural equation modeling
website
recommender systems
information extraction
user satisfaction
active databases