Personalized Advertisement Recommendation: A Ranking Approach to Address the Ubiquitous Click Sparsity Problem.
Sougata ChaudhuriGeorgios TheocharousMohammad GhavamzadehPublished in: CoRR (2016)
Keyphrases
- web search
- personalized recommendation
- user feedback
- personalized search
- recommender systems
- search engine
- user modeling
- context aware
- ranking algorithm
- high dimensional
- click prediction
- collaborative filtering
- contextual advertising
- web personalization
- user specific
- tag recommendation
- personalized information
- recommendation systems
- data sparsity
- sponsored search
- information filtering
- user behavior
- information retrieval
- ubiquitous computing
- ranking functions
- user context
- e learning
- news recommendation
- implicit feedback
- link analysis
- user model
- personalized services
- product recommendation
- sparse representation
- user profiles
- keywords
- trust propagation