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A Hybrid Method to Detect Deflation Fraud in Cost-Per-Action Online Advertising.
Xuhua Ding
Published in:
ACNS (2010)
Keyphrases
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hybrid method
online advertising
user behavior
hybrid algorithm
behavioral targeting
display advertising
user experience
long tail
advertising campaigns
neural network
cost sensitive
sponsored search
fraud detection
data mining
support vector machine
knn
feature vectors