Predicting continuance intention toward mobile branded apps through satisfaction and attachment.
Chia-Ying LiYu-Hui FangPublished in: Telematics Informatics (2019)
Keyphrases
- continuance intention
- mobile applications
- learning experience
- user satisfaction
- mobile apps
- network centrality
- online gaming
- perceived usefulness
- mobile devices
- m learning
- mobile learning
- mobile technologies
- mobile phone
- smart phones
- learning tools
- end users
- information systems
- context aware
- learning activities
- mobile services