Market positioning factors of APP services.
Hsiao-Chen ChangKuang-Hsun ShihPublished in: Int. J. Mob. Commun. (2018)
Keyphrases
- mobile applications
- business opportunities
- web services
- information goods
- digital goods
- data mining services
- key factors
- service oriented
- success factors
- end users
- location information
- factors that influence
- external factors
- mobile payment
- service composition
- information services
- factors affecting
- mobile services
- stock market
- electronic marketplaces
- service providers
- service discovery
- service delivery
- shopping behavior
- market share
- context aware
- market segments
- decision making
- agent mediated
- strategic decisions
- user groups
- stock price
- smart phones
- agent technology
- user experience