Personalization in business-to-customer interaction.
Liliana ArdissonoAnna GoyGiovanna PetroneMarino SegnanPublished in: Commun. ACM (2002)
Keyphrases
- electronic commerce
- customer retention
- customer relationship management
- customer service
- customer behavior
- direct marketing
- customer satisfaction
- information systems
- customer data
- business models
- competitive environment
- data mining
- business intelligence
- business process
- consumer behavior
- decision making
- user model
- human computer interaction
- business transactions
- business processes
- banking industry
- software vendors
- website
- information technology
- user interaction
- individual user
- customer support
- marketing strategies
- business environment
- recommender systems
- competitive advantage
- supply chain management
- service providers