Gender-Based Differences in Consumer E-Commerce Adoption.
Craig Van SlykeFrance BélangerRichard D. JohnsonRoss HightowerPublished in: Commun. Assoc. Inf. Syst. (2010)
Keyphrases
- electronic commerce
- individual differences
- perceived risk
- consumer behavior
- small and medium sized enterprises
- online shopping
- gender differences
- mobile commerce
- anecdotal evidence
- male and female
- information technology
- males and females
- online consumer
- internet usage
- online stores
- internet banking
- innovation diffusion theory
- statistically significant
- age groups
- e government
- negative impact
- customer preferences
- dependent variables
- technology adoption
- electronic marketplaces
- purchasing behavior