Information Technology and Social Relations: Portrayals of Gender Roles in High Tech Product Advertisements.
Juris DilevkoRoma M. HarrisPublished in: J. Am. Soc. Inf. Sci. (1997)
Keyphrases
- high tech
- social relations
- information technology
- social context
- customer support
- small and medium sized
- social networks
- online social networks
- social relationships
- information systems
- life cycle
- social influence
- personal interests
- link prediction
- social interaction
- knowledge management
- technological innovation
- individual differences
- social networking sites
- gender differences
- contextual information
- high level
- decision trees