Can perceived risks affect the relationship of switching costs and customer loyalty in e-commerce?
Yung-Shen YenPublished in: Internet Res. (2010)
Keyphrases
- switching costs
- customer loyalty
- online services
- service quality
- customer satisfaction
- potential customers
- prior studies
- data mining
- individual level
- marketing strategies
- user satisfaction
- network effects
- electronic commerce
- decision making
- service providers
- information technology
- website design
- risk management
- databases
- structural equation modeling
- business models
- quality of service