A MILP approach to the optimization of banner display strategy to tackle banner blindness.
Martina ZouharováJan ZouharZdenek SmutnýPublished in: Central Eur. J. Oper. Res. (2016)
Keyphrases
- optimization strategies
- optimization algorithm
- optimization method
- optimization strategy
- real time
- global optimization
- optimization problems
- mathematical programming
- optimization model
- linear program
- banner ads
- evolutionary strategy
- optimal strategy
- constrained optimization
- optimization process
- search strategy
- information systems