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Curating for engagement: Identifying the nature and impact of organizational marketing strategies on Pinterest.
Gregory D. Saxton
Amanda Ghosh
Published in:
First Monday (2016)
Keyphrases
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marketing strategies
user behavior
competitive advantage
direct marketing
customer satisfaction
social media platforms
information systems
information technology
support systems
life cycle
social media
customer relationship management
decision making
online marketing
online social networks
service quality