Attracting Whom? - Managing User-Generated-Content Communities for Monetization.

Liye Ma Onur Kesten Tridas Mukhopadhyay

Published in: ICIS (2009)

Keyphrases

user generated content
social media
user generated
online social
social networking sites
recommender systems
user comments
social web
online forums
social media content
social networks
social network sites
user contributed
search engine
customer reviews