From TV to online advertising: recent experience from the Spanish media.

Jorge Sueiras Fausto Morales Juan-Carlos Ibanez

Published in: AdKDD@KDD (2007)

Keyphrases

online advertising
user experience
user behavior
behavioral targeting
display advertising
advertising campaigns
question answering
broadcast video
multimedia
sponsored search
long tail
tv programs
contextual advertising
data mining
document collections
digital tv