SMEs - social media marketing performance.
Hilary BergerChris ThomasPublished in: Int. J. Web Eng. Technol. (2016)
Keyphrases
- social media
- small and medium sized enterprises
- social networks
- online marketing
- social interaction
- social networking
- small and medium enterprises
- online social networks
- user generated content
- social media platforms
- big data
- viral marketing
- social networking sites
- online consumer
- real world events
- online forums
- knowledge management
- public opinion
- social media data
- information diffusion
- electronic commerce
- decision making
- information systems