A Conjoint Approach to Understanding Online Buyers' Decisions towards Online Marketplaces.

Baozhou Lu Song Zhang

Published in: J. Theor. Appl. Electron. Commer. Res. (2020)

Keyphrases

online marketplaces
online markets
online auctions
search costs
decision makers
security services
perceived risk
decision making
electronic commerce
transaction costs
pricing strategies
feedback mechanisms