Optimizing Support Vector Machine in classifying sentiments on product brands from Twitter.
Jao Allen BanadosKurt Junshean EspinosaPublished in: IISA (2014)
Keyphrases
- social media
- support vector machine
- brand image
- polarity classification
- positive or negative
- life cycle
- multi class
- svm classifier
- support vector
- social networks
- social networking
- sentiment analysis
- twitter users
- product reviews
- support vector machine svm
- product design
- social media data
- small sample
- public opinion
- viral marketing
- k nearest neighbor
- customer reviews
- high classification accuracy
- online social networks
- online social media
- social networking sites
- feature space
- radial basis function
- feature vectors
- kernel function
- user generated content
- classification method
- social media sites
- search engine
- stock market prediction
- training set
- classification algorithm
- soft margin
- network structure
- micro blogging
- decision forest
- product quality
- kernel methods
- news articles
- machine learning
- automatic classification