Attribution IQ: Scalable Game Theoretic Attribution in Web Analytics.
Ritwik SinhaIvan AndrusTrevor PaulsenPublished in: CIKM (2020)
Keyphrases
- game theoretic
- game theory
- web scale
- website
- decision problems
- nash equilibrium
- web applications
- imperfect information
- web pages
- pure nash equilibrium
- end users
- trust model
- machine learning
- data management
- social media
- big data
- np hard
- cooperative
- learning algorithm
- rational agents
- coalitional games
- agent programming
- data mining