Assessing the Effects of Mobile Service Quality on Customer Satisfaction and the Continued Usage Intention of Mobile Service: A Study of Non-gaming Mobile Apps.
Wei-Tsong WangWen-Yin ChenPublished in: HCI (11) (2016)
Keyphrases
- customer satisfaction
- service quality
- information quality
- mobile services
- mobile applications
- subjective norm
- service providers
- technology acceptance
- online shopping
- mobile apps
- user acceptance
- electronic commerce
- user satisfaction
- quality of service
- information systems
- mobile phone
- competitive advantage
- mobile technologies
- mobile learning
- end users
- factors affecting
- factors influencing
- real time
- call center
- marketing strategies
- life cycle
- database systems
- behavioral intention
- case study
- customer loyalty