Customer involvement and new product performance: The jointly moderating effects of technological and market newness.
Taiwen FengDi CaiZhenglin ZhangBing LiuPublished in: Ind. Manag. Data Syst. (2016)
Keyphrases
- market competition
- market segments
- technological innovation
- business transactions
- customer demand
- electronic commerce
- customer satisfaction
- customer retention
- software vendors
- customer service
- customer base
- market share
- customer behavior
- retail banking
- competitive environment
- marketing strategies
- churn prediction
- stock price
- customer knowledge
- stock market
- service providers
- interactive information retrieval systems
- supply chain
- information systems