Simulation and optimization in marketing: Optimal control of consumer goodwill, price and investment.
Stanislaw RaczynskiPublished in: Int. J. Model. Simul. Sci. Comput. (2014)
Keyphrases
- optimal control
- optimal control problems
- control problems
- dynamic programming
- consumer behavior
- decision making
- risk sensitive
- control strategy
- infinite horizon
- feedback control
- class of nonlinear systems
- optimization algorithm
- reinforcement learning
- brownian motion
- return on investment
- mathematical model
- constrained optimization
- data mining
- lyapunov function
- purchase behavior
- optimization problems
- control law
- linear programming
- internet advertising
- continuous stirred tank reactor